A veterinarian and animal scientist, Laranja became an entrepreneur in the Amazon, seeking to bridge the gap between Faria Lima, Brazil’s financial center, and the forest. He is one of the pioneers of System B in Brazil and founder of NoCarbon Milk, which brought to market the world’s first milk certified Organic, Carbon Neutral and Animal Welfare. He thinks a lot about ways to ensure that the tens of millions of cattle that are already in the Amazon can exist in harmony with the forest.
